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We empower new generations
to live healthier
Our journey started in 1955 when large home appliances first became a fixture in every household. For 70 years, Beko has been empowering new generations to live healthier. Featuring a host of innovative technologies our appliances are designed to make consumers' lives easier saving them time, effort and energy.
As a leading brand that stands for healthy living, sustainability and quality, Beko gives you the complete confidence that you are making the right choice.
Our desire to innovate for the good of our customers and the environment has already taken us quite a long way.
We are a global brand which operates in more than 135 countries today. We are also the fastest-growing brand in the European large white goods market with a wide range of innovative and sustainable products. All these experiences and our brand heritage has made us Europe's No.1 large home appliances company*.
Beko enables holistic health through the confidence you are making the right choices for healthy living.
And we keep innovating for an even healthier generation and a healthier planet.
* Source Euromonitor International Limited; Consumer Appliances 2025 edition, Beko Corp, Large Appliances as per "Major Appliances", GBO, retail volume, 2024 data.
We’ve built on our 70 years of experience and innovation, which led to us becoming...
No.1
Europe's No.1 large home appliances company*
30K
Committed employees
135
Countries served
Our purpose guides everything we do. It reflects our fundamental beliefs as a company and defines the positive impact we make on our customers' lives. We believe in a healthier future for all whether physical, mental or environmental.
Empowering
new generations
to live healthier
Beko have developed a partnership with Water.org to support a community programme that will empower 10,000 Kenyans in need with access to safe water or sanitation solutions.
According to Water.org, 15 percent of Kenyans, of 53 million people, rely on unimproved water sources such as ponds, shallow wells, and rivers, while 41 percent of Kenyans lack access to basic sanitation solutions. These challenges are even more prevalent in rural areas, where people are often unable to connect to piped water infrastructure. We can better understand the situation if we consider that the average total cost of coping for an unreliable or remote water source is about $38 a month in Kenya, where 29% of the total population lives on less than $3.20 a day.
So, as a brand working for a healthy planet, it was inevitable for us to become a partner in this project.
Because we have been focusing on healthy living for years, raising awareness and developing products that make healthy living possible and convenient. Our brand mission is ‘healthy living is only possible on a healthy planet’.
Through our partnership…
We will support Water.org, co-founded by Matt Damon and Gary White and its local partner AMFI Kenya, the association of microfinance institutions, to help scale and promote solutions to enable access to safe water in urban slums and rural areas without reliable water sources.
Also, the programme will include the development of learning materials and activities to empower communities with affordable access to loans so they can install wells, water storage tanks, filters, rainwater harvesting systems and sanitation solutions.
As Beko, we will continue to work for a healthier world and establish new partnerships.
Beko & Sustainability:
Because healthy living is only possible on a healthy planet.
Every action you take for being healthy, depends on the planet’s health as well.
Because healthy living means healthy people on a healthy planet.
Beko empowers people to live healthier with technologies that are more sustainable for the environment and underline that there’s an intimate connection between us and the planet.
