Beko marks 3rd anniversary in the Philippines with trade launch, lays out business development plans.
Beko Philippines is entering a new phase of business in their journey to bring the European brand to a sustainable lifestyle for Filipino customers. In celebration of its third year of operations Beko announces its goal of being the number one European brand in the Philippine market in the next 5 years.
“We are very happy to be holding this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond,” said Gürhan Günal, Beko’s country director in the Philippines, who also presented the company’s business development plans of EXPAND, GROW, LEAD, CONNECTIVITY and SUSTAINABILITY for the Philippines along with the brand’s hero technologies at the anniversary trade launch at the Grand Ballroom of Marriott Hotel Manila.
This is the heart and reason why this year, Beko will be made available soon in other appliance stores nationwide as it continues to “expand” its distribution to other retail channels.
To further “grow” brand awareness and visibility they also announced the renewal of their brand ambassadorship with Judy Ann Santos-Agoncillo alongside with digital and traditional media investments.
As one of the “leading” manufacturers of home appliances, Beko promotes the Live Like a Pro lifestyle and inspire Filipinos to experience a more convenient way of living through European style product line. They will stated that Beko Pilipinas Corproration is the exclusive distributor of Hitachi Major Domestic Appliances as part of their brand portfolio.
Beko appliances are made smart, relevant and designed to easily support Filipino families. With HomeWhiz function you can easily “connect” to your Beko appliances with the use of your smartphones.
As part of Beko’s global sustainability effort, Beko Philippines announces its partnership with Plastic Credit Exchange, a network of partners who recover, process, and recycle plastic waste. The partnership is in line with Extended Producer Responsibility Law, which holds companies responsible for the plastic packaging they use throughout the lifecycle of their products.
Trade launch showcasing hero technologies
As Beko marked its third year in the Philippines, the appliance brand held a grand trade launch for its dealers at the Marriott Hotel Grand Ballroom with the theme “Empowered to Live Like A Pro.”
During the whole-day event, guests, including media and dealers, got to experience Beko’s range of appliances. They also got tips from a chef and an interior designer on how to manage their homes like a pro.
Beko Philippines showcased its hero technologies, such as HarvestFresh, , ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM and many others. These technologies help you live like a pro. Among the products displayed that day were cookers. The HII64205F2MT is a 60x50cm built-in induction hob with four Cooking Zones and two 2 Flexizone, nine cooking levels and a glass burner plate. Meanwhile, the BBIS14300XCSE 60x60cm. multifunction built-in oven with six cooking functions, including Steam Aid feature for moist and even cooking.
There were also refrigerators, one of the appliances which Beko is famous for. The GNO480E40HFGBPH is a 16.6cf inverter multi-door refrigerator with Neofrost Triple Cooling Technology, HarvestFresh, Prosmart Inverter Compressor, in sleek black glass door finish. Also featured is the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum Technology with Platinum Catalyts, Inverter X Dual-fan Cooling with Eco-thermo sensor.
Other appliances include the CEG7302B, a bean-to-cup espresso machine and the BSEOG180/181 2Hp air-conditioner with Go Clean Technology, MicroClean TM Filter, Gold Guard, ZoneFollow, 4D Auto Swing and HomeWhiz.
Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.
For more information about Beko in the Philippines, go to http://beko.ph or visit their
Facebook page at https://www.facebook.com/bekoph and their Instagram page at
https://www.instagram.com/bekoph/.
ABOUT BEKO
Beko is the international home appliance brand of Arçelik, which is a multinational household appliances manufacturer that operates with 12 brands and employs 45,000 people worldwide. Beko is one of the top large home appliances brands in Europe*.
Beko has been focusing on healthy living for years, raising awareness and developing products that make healthy living possible and convenient. Beko’s brand mission is ‘healthy living is only possible on a healthy planet’. Beko is committed to protecting the planet by designing and manufacturing energy-efficient products and investing in resource efficiency in production.
The brand has been in the Philippine Market for seven years and is currently available in select 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.
This year, Beko will be available soon in other appliance stores nationwide as it continues to expand its distribution to other retail channels. Beko is committed to protecting the planet by designing and manufacturing energy-efficient products and investing in resource efficiency in production.
For information, follow @bekoph on Facebook and Instagram or go to http://www.beko.ph.
